Building Your Perfect LynkServ Profile

Your LynkServ profile is the first thing a homeowner sees when they search for your service, and a complete one gives Google more real content to index across LynkServ's category and city pages, and gives homeowners more reasons to trust you before they ever call. Here's exactly what's required, what's optional, and where everything actually shows up on your live profile.

Required Fields

Every listing needs a few basics before it can go live: Business Name, Category, City, Your Name, Email, Password. Your Name, Email, and Password are account fields used to sign in and manage your listing, they're never shown publicly. Business Name, Category, and City are what actually appear on your profile and are how homeowners find you in search.

Fields Worth Filling In

None of these are required, but each one adds a real reason for a homeowner to choose you: Phone, Website, Description, Specialties, Profile Photo. A phone number and website give homeowners a direct way to reach you. A description lets you explain what you do and what makes you different, in your own words. Specialties help you show up in more specific searches, a plumber who lists Drain Cleaning as a specialty shows up when someone searches for drain cleaning specifically, not just plumbing in general.

Your Profile Photo

The photo requirements: Square image, at least 800x800px. JPG, PNG, or WebP, up to 2 MB. A clear photo of you, your team, or your branded vehicle works best. Avoid blurry images or busy backgrounds, since the photo is one of the first things a homeowner sees.

Where Everything Shows Up on Your Profile

Your business name appears as the main heading at the top of your profile, right next to your photo. Category and city show up directly below your name, along with your specialties as small tags. Your description appears in an "About" section in the main column. Your phone number and website appear in the Contact section on the side of the page, along with any social links you've added, only the ones you've actually filled in are shown. If you're on a Standard or Featured plan, up to three customer testimonials can appear in a "What customers say" section below your description, this isn't available on Basic.

Running a Deal?

If you have LynkServ Deals active on your account, here's what you need to know when creating one.

Deal Requirements

Deal Title and Description are required for every deal. Destination URL is only required if you choose "Visit their website" as the redemption method. An image is optional, but a deal without one still works fine.

Deal Images

For best results, use a wide photo (16:9, at least 1200px wide) under 2MB. Keep logos, text, and faces centered, the edges get cropped on some pages.

Writing a Deal That Gets Noticed

Lead with the specific offer, not a vague label. "20% Off Full Detail" tells a customer more than "Great Deal." Keep it short, longer titles get cut off in some layouts. State exactly what's included and excluded (dine-in only, new customers only, etc.). Say how to redeem it, especially for in-person or contact-based deals.

How Deal Expiration Actually Works

Every deal runs for a fixed 4-week window, starting the following Monday after you create it. You can't set a custom start or end date. Once the window ends, the deal stops showing to customers, even if your dashboard still shows it as active. Pausing and reactivating a deal never changes its expiration date, so reactivating one after its window has passed won't bring it back.

A complete profile and a well-written deal both come down to the same thing: give homeowners real, specific information so they can decide quickly that you're the right call to make.